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Mark Sanderson

Girl Effect
Mark is a marketer by trade but with specialisms in new market entry and business start-up in emerging markets. He facilitated a session on creating viral social impact campaigns during the Leadership Program. 
He has experience of setting up media projects in Ethiopia, Rwanda, Malawi, Mozambique, Nigeria, Sierra Leone and India. ​As Brand Director at Girl Effect, he oversees the development of media brands in new markets and as such, he has a broad range of experience across all phases of development including; initial market entry strategy, formative research and audience segmentation, brand strategy, creative development, multi-media content creation for broadcast and narrow cast, distribution and reach strategies, measurement as well as scale and sustainability thinking. 



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F1, 1st Floor, Opposite G5A, Laxmi Woollen Mills Estate, Shakti Mills Lane, Off Dr. E. Moses Road, Jacob Circle, Mahalaxmi (West), Mumbai 400011, Maharashtra 

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