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Mark SandersonGirl Effect
Mark is a marketer by trade but with specialisms in new market entry and business start-up in emerging markets. He facilitated a session on creating viral social impact campaigns during the Leadership Program.
He has experience of setting up media projects in Ethiopia, Rwanda, Malawi, Mozambique, Nigeria, Sierra Leone and India. As Brand Director at Girl Effect, he oversees the development of media brands in new markets and as such, he has a broad range of experience across all phases of development including; initial market entry strategy, formative research and audience segmentation, brand strategy, creative development, multi-media content creation for broadcast and narrow cast, distribution and reach strategies, measurement as well as scale and sustainability thinking. |